What we do
Unusual is the first 'AI relations' tool — PR for AI
Unusual shows you exactly how AI models think about your brand, and takes action to fix gaps across your media strategy.
How it works
Deploys content that makes AI talk about your brand
Unusual suggests changes to your existing content—or creates new content—to improve your performance with AI models.
Creates & updates AI-only content on your site
Unusual creates AI-optimized content and hosts it for you on a subdomain of your site, like ai.your-website.com
Suggests high-impact earned media
Unusual determines the highest-impact earned media you can get by seeing which third-party sources AI is relying on.
Suggests optimizations for your existing content
Unusual suggests surgical changes to your existing content to improve your visibility for key topic areas
How it works
Discover how AI thinks about your brand
Unusual analyzes how models think about your brand to find opportunities to improve your referral rate.
Identify blind spots & opportunities
Unusual helps you discover AI's blind spots about your brand so you can correct the record and improve performance.
See how AI models think about your brand
Unusual analyzes how AI models think, reason, and talk about your brand across a variety of key topic areas.
Identify the sources that AI relies on
Unusual extracts the sources that AI models read when coming up with an answer along with citations.
Track performance in areas that matter
Unusual tracks your performance over time in the topic areas that matter to your business.
Monitor competitors
Unusual tracks how AI models talk about you versus competitors in your key topic areas.
How it works
Watch a demo video
Results
Trackable ROI
See how your content increases your site's visibility to AI models over time. The more they read your site, the more they are talking about you.
See for yourself
Chat with us
Schedule a demo with our team to explore how Unusual can help you take advantage of the biggest-ever shift in marketing.
Resources
The latest insights
Explore a curated collection of guides, tools, and insights designed to help you get the most out of our products and services.
FAQ
In case you missed anything
We're here to answer all your questions.