Microsoft Clarity now labels AI citation queries as branded or non-branded and splits its Share of Authority metric by query type, the free tool's third AI-visibility release in 25 days.

Seer Interactive analyzed 47,097 citations across ChatGPT, Gemini, and Perplexity and found maintenance beats novelty: refreshed older pages out-earn brand-new ones.

OpenAI ships conversion-optimized bidding, geographic exclusions, new measurement integrations, and a shift to average daily budgets in ChatGPT Ads Manager.

Yelp licenses reviews, ratings, photos, and business data to OpenAI, putting its local business content and Request a Quote flow inside ChatGPT.

Ipsos research for the Association of Online Publishers finds people increasingly take AI answers on trust: 37% don't know AI tools can fabricate, and a third of the most trusting users never click past the answer.

A Delaware Superior Court judge denied Google's motion to dismiss Robby Starbuck's defamation suit over fabricated AI outputs, one of the first US rulings to send such claims into discovery.

Answer engine optimization (AEO) is the narrow discipline of making your content retrievable by AI models. What it covers, how it works, where it stops.

AI brand monitoring tracks what ChatGPT, Gemini, and Perplexity say about your brand. Here is how it works and what mention counts leave out.

Nvidia is hiring a Director of Agent Marketing, and the job description names the audience out loud. Versions of this role will spread until marketing to agents is simply called marketing.

Google's Search Console control for opting out of AI Overviews, AI Mode, and Discover AI features is rolling out beyond the UK, making AI visibility an explicit setting.

OpenAI will retire the ChatGPT Atlas browser on August 9, nine months after launch, folding its agentic browsing into the new ChatGPT Work desktop app.

OpenAI adds custom audiences, an account overview tab, suggested ad drafts, a refreshed ad card, and Japan and South Korea targeting to ChatGPT Ads.