The new reality
AI models are superintelligent, they have read the entire internet, and buyers trust them to make the most intelligent decision based on their exact circumstances.
“Research options for me”
“Pick the best one and I'll buy it”
“Just handle it”
Our Approach
Unusual helps you understand what AI models think about your company and why. We work with you to develop content, product, and strategy interventions to help AI choose you.
Why Unusual
Persuading AI models to buy from you is hard. They are superintelligent, read dozens of sources before forming an opinion, and they think deeply through options and tradeoffs before making decisions.
This means that changing AI's mind starts with a deep understanding of how it thinks. Our team comes from the field of "AI Interpretability", a research area dedicated to understanding why AI models behave the way they do.
AI is a New Audience For Brands
Apr 5, 2026
Marketers are watching their website's referrals from AI models like ChatGPT grow. This makes it easy to think of AI models as an emerging channel. Unfortunately, this view of AI blinds marketing teams from the full impact of AI on their funnel. AI is much closer to a new audience for brands rather than a new channel.
AI Search is Already Dying
Mar 26, 2026
The 80/20 Guide to AI Visibility
Feb 4, 2026
This guide offers a practical, sensible framework for AI visibility, sometimes called "AEO" or "GEO."
Find out how it views you and start winning over your newest buyers.
