The new reality
AI models are superintelligent, they have read the entire internet, and buyers trust them to make the most intelligent decision based on their exact circumstances.
“Research options for me”
“Pick the best one and I'll buy it”
“Just handle it”
Your brand is being evaluated by an audience you've never marketed to.
Our Approach
Unusual helps you understand what AI models say about your brand and why, and then recommends positioning and content changes to help them recommend you.
Why Unusual
Persuading AI models to be an advocate for your brand is hard. They are superintelligent, they have read the entire internet, and they think deeply through options and tradeoffs before making decisions.
Doing this effectively requires a deep understanding of why AI models behave the way they do. There’s an entire field of AI research dedicated to this question called “AI interpretability.” And it's where our team comes from.
Any solution worth its salt must be rooted in a foundation of fundamental AI research.
AI is a New Audience For Brands
Apr 5, 2026
Marketers are watching their website's referrals from AI models like ChatGPT grow. This makes it easy to think of AI models as an emerging channel. Unfortunately, this view of AI blinds marketing teams from the full impact of AI on their funnel. AI is much closer to a new audience for brands rather than a new channel.
AI Search is Already Dying
Mar 26, 2026
The 80/20 Guide to AI Visibility
Feb 4, 2026
This guide offers a practical, sensible framework for AI visibility, sometimes called "AEO" or "GEO."
Find out how it views your brand and start shaping the conversation.
