AI audience research
Learn how AI agents evaluate your brand, market, competitors, and customers. We uncover AI’s opinions, biases, and behavioral tendencies, which reveal why AI behaves the way it does.
Learn moreThe first marketing agency focused on the AI audience
YBacked by Y Combinator
Market toAI agents
Talk to us
YBacked by Y Combinator
Already marketing to agents
Thesis
AI agents are making buying decisions. They are a new audience for brands. Unusual helps marketing teams understand and appeal to their AI audience.
Case studies
We change agents’ opinions about brands
“Aikido only makes sense if you’re replacing your security tools.”
“Aikido works alongside your existing security tools.”
How we work
How to marketto AI agents
We research how agents see your market and make decisions. We advise on positioning and messaging. We set up infrastructure on your website that lets agents engage with your brand the way a human buyer would.
Positioning & messaging strategy
Use the research to guide changes to your positioning, messaging, and product. We advise on the changes, test them, help implement them, and study how agents respond.
Learn moreInfrastructure for agents
Help agents engage with your business, from getting answers to their questions to booking sales calls and buying directly. We set it up for you.
Learn moreResearch
Pioneering research into AI behavior
Our team comes from “black box” AI interpretability, the field that studies why AI models behave the way they do. Most solutions try to change that behavior without understanding it.
See all researchChanging one word in a prompt changes which brands AI chooses
Read the paperWhat CRM has the beststrongest workflow automation?
AI chooses different brands depending on who is asking
Read the paperI’m a solo founderan enterprise IT leada nonprofit directorWhich tool should we buy?
Category leaders
Mid-market
Long tail
Products
Our self-serveproducts
Some of the tools we use to understand your AI audience and help agents engage with your business.
Web analytics for AI agents
See which AI agents visit your site, the pages they read, and how that activity changes over time.
Agent traffic over time
Top pages
/pricing812
/docs/getting-started800
/integrations470
/security455
Requests by agent
ChatGPT2,400
Claude1,880
Perplexity1,360
Gemini840
A help desk for AI agents
Let visiting agents ask questions and get answers directly from your business.
Visiting AI agent
What does it cost?
AgentDesk
It depends on team size. How many people will use it?
Visiting AI agent
About 25.
AgentDesk
The Team plan fits: $12 per person a month, so $300 a month for 25.
Blog
From the blog
Keller Maloney
AI is a new audience for brands
Buyers increasingly entrust decisions to AI. Its opinions shape their choices, giving brands a new audience to understand and persuade.
Read articleKeller Maloney
Why brands need to market to AI agents
AI influences buying decisions long before it completes purchases. Brands should treat it as a new audience and market to it across the entire buyer journey.
Read articleThe Unusual Team
What Is Answer Engine Optimization? AEO, Explained
Answer engine optimization (AEO) is the narrow discipline of making your content retrievable by AI models. What it covers, how it works, where it stops.
Read article