Win the AI audience
Unusual is an AI research consultancy that helps marketing teams appeal to their newest audience: AI agents.
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The new reality
You need to market to AI agents.
Buyers are delegating their decision making to AI models, who have beliefs, values, and opinions of their own.
Advisor
Buyers rely on AI models’ advice and recommendations more than they trust you.
Decision-maker
AI makes more decisions for buyers on what to buy and when.
Purchaser
Personal agents make purchases on their own. Humans just sign the checks.
“We actually have to start selling to the AI agents… treating them as a persona.”
CMO at a global compliance services firm
Who we are
Your strategic partner to win the AI audience
I
AI research lab
Understand agents’ beliefs and behavior.
II
Strategy consultancy
Translate research insight into strategy.
III
Agent experience infrastructure
Help agents interact with your business like a human buyer.
Your brand is being evaluated by an audience you've never marketed to.
Why us
This is an AI research problem.
We're an AI research team.
Persuading AI models to buy from you is hard. They are superintelligent, read dozens of sources before forming an opinion, and they think deeply through options and tradeoffs before making decisions.
This means that changing AI's mind starts with a deep understanding of how it thinks. Our team comes from the field of "AI Interpretability", a research area dedicated to understanding why AI models behave the way they do.
Turn AI into an advocate for your company.
Find out how it views you and start winning over your newest audience.
Book a Consultation